And what’s the solution? Buy frozen!
Food waste is a big problem in North America. Fresh fish is one of the biggest culprits because it’s so perishable.
Grocery stores throw out an estimated 13 – 30% (depending on the study), with the rest going bad in refrigerators at home.
We’re ‘shell’ shocked that so much fish goes to waste, especially when you think that it takes us 2+ years to grow them!
There’s an easy way to ‘tackle’ this… try frozen!
We admit that frozen fish doesn’t always look as appetizing. But many agree that it wins out on taste!
According to famous chef Aliza Green in Philadelphia: “If you had asked me in the ’70s and 80s when I first started out as a chef, I would have said ‘only buy fresh fish’. But I have really changed my mind. The freezing technology is so much better now.”
Even the Washington Post did a taste test of fresh and frozen salmon with a bunch of chefs, and the frozen salmon “won top honours”!
At Springhills, we bring the fish live to the plant and it’s humanely harvested, filleted, vac-packed and frozen in less than 5 hours.
That way you get to enjoy 100% of the product at 100% of the freshness whenever you ‘reel’y want!