Do fish raised with care actually taste better?

Here’s what 30 years of farming has taught us:

1. Fish thrive in low densities and plenty of fresh water. It’s better for their health and gives them a cleaner, fresher taste.
2. Fish like to move! Strong water currents help them exercise, building muscle definition. The result is firmer and more satisfying fillets.
3. Stress is a no-go. (Nobody wants a meltdown—including fish!) Gentle handling minimizes stress and prevents injuries, keeping fillet quality top-notch.
4. You are what you eat—and so are fish. A balanced, high-quality diet keeps fish healthy and enhances their flavor profile.
5. Harvesting matters. Switching to humane harvesting has extended shelf life by several days. Hurrah to fresher fish!

From the water they swim in to the way they’re harvested, every detail matters. And when fish are raised right, they taste better, plain and simple. By prioritizing humane treatment, we’re proud to bring you the best-tasting fish for your dinner table. Taste the difference for yourself!